UNIQUE TIPS FOR SELLING YOUR HOME
Being properly informed and using these unique tips and advice for selling your home will get you the best possible sale price, more quickly. Many vendors are not aware of the impact these tips can have on their real estate experience and outcome.
A decade of observing the industry and the performance of vetted real estate agents combined with our own analysis and research provides some interesting insights which we happily share. These will certainly give you a distinct advantage over other home sellers with competing properties in your area and price range. They will also help you get the best sale price.
UNDERSTAND THE IMPACT OF DAY ONE LIVE ONLINE
The following graphs are commonly-seen examples on real estate websites demonstrating the numbers of clicks (and views) a property listing gets daily. Obviously, one is doing well, and the other is struggling.
You can influence the number of views your property will get online by using the following tips for selling your home.
Example of a struggling marketing campaign
This listing will take longer to sell, if at all and is more likely to sell at a reduced sale price.
Example of a more successful marketing campaign
This listing is likely to sell quickly and attract buyer competition which can aid upward negotiation (rather than downward).
SELLING YOUR HOME TO BUYERS WAITING TO PURCHASE
The graphs above also demonstrate the importance of why day one live online is your most important day.
The top graph indicates the value of automatic email alerts requested on real estate websites by potential buyers for a particular property type, location and price range. The numbers can also be attributed to a Facebook promotion or post.
If you miss important steps in the preparation to sell or don’t choose your real estate agent diligently, you can expect a steep fall-off in online views, unlike the situation in the second graph which is the optimal place to be in.
We understand that selling a home is not something people do frequently and therefore it can be hard to get good at. If you want daily visitor numbers like the second graph, we have many tips to help you - get in touch – it’s a genuine, no obligation and 100% free service for New Zealand home sellers.
TIPS ABOUT FINDING THE BEST AGENTS TO COMPARE OBJECTIVELY
The most important decision when selling your home is choosing the best real estate agent.
It is the decision on which everything else relies, and ultimately determines the fate of your sale.
Click-bait websites on which real estate agents list and self-promote, algorithms, a website with no ‘about us’, a flyer, or an unexpected knock on your door are the least diligent ways to choose a real estate agent to sell what is likely to be your most valuable asset.
Here at Agent Finder NZ, home sellers are empowered to lift their expectations and make fully informed decisions so the financial gain from a house sale can be maximised.
The safest way to choose the best real estate agent is by requesting a shortlist of genuinely vetted real estate agents tailored to you and your situation, property type and value.
When we do this, we use 20-plus indicators across five categories. These are based on a decade of vetting real estate agents in New Zealand, so we know it works.
Whether you are thinking about selling and getting prepared or have purchased a property and need help to sell your house quickly, we can accommodate any situation and work to your time frame.
TIPS ABOUT REAL ESTATE COMMISSION AND FEES
Most real estate companies keep the details of commission and fees pretty close to their chest initially, so it can be hard to find them.
Companies that do publish their fees on their websites often have other expenses not shown on their websites.
To help you get a balanced view of what commission and fees are, we have compiled information that includes examples of commission costs for a range of sale prices, how to minimise your real estate fees (including the unforeseen ones), what an individual agent actually gets and what you get for your commission paid.
People often ask when commission is paid or if they have to pay commission if the house doesn’t sell. Commission is only paid on the unconditional sale of a property. If your house does not sell, no commission will be charged at all.
TIPS THAT WILL HELP ACHIEVE A TOP SELLING PRICE
Contrary to popular belief, getting your top selling price does not start from the point of negotiation but rather more, with you and your decisions and ending with negotiation.
For example, the four most important stages of your real estate process that effect your sale price are:
- The preparation stage – decluttering, staging or styling, repairs and maintenance or getting code of compliance signed off for any projects.
- Signing an agency agreement - Although the real estate agent has got you to the stage of signing this and will be the one conducting your sale, the agency agreement to sell your house is actually with the real estate agency, not the individual agent.
- Signing off on the marketing and advertising plan - it pays to check the agent’s recommendations thoroughly. Pay particular attention to the main photo used, headings and text that describes your property perfectly for day one live on line.
- Negotiation with buyers – the final part of the process that gets the best sale price.
We can explain more about these and more to help you make sure all bases are covered including Questions to Ask Real Estate Agents.