SELLING YOUR HOME AT A PREMIUM PRICE
Selling your home successfully requires strategic preparation and decision-making and using these tips will help you achieve that premium price.
1. Home preparation boosts pool of buyers
Prior to photography and advertising, invest time in enhancing your home's presentation, as well-presented properties tend to attract a larger pool of interested buyers and make your property stand out from others competing with yours.
2. List with a vetted real estate agent ranked superior for service
Lifting your expectations of and selecting the right real estate agent is crucial; compare their market appraisals, agency contracts, commission and fees and marketing strategies to ensure a solid foundation for your selling experience.
Ask presenting agents how they will leverage advanced digital advertising technologies to maximize market reach, including international exposure if relevant.
These all directly influence your sale price and the time your property remains on the market.
(All too often we hear about real estate agents’ bubbling enthusiasm going ‘off the boil’ once a vendor has signed an agency agreement to list it. This is completely avoidable.)
3. Keep involved in the process or assumptions can be made
Request to review and approve property descriptions, photographs, and videos before they are published.
4. Choose the right method of sale
Choosing the appropriate method of sale for your property type, value and location can be confusing with all the options available, but real estate agents are obliged to explain all of these to you.
Options include for example, selling by tender, auction, priced or buyer inquiry over (BEO). Ensure that the chosen approach is mutually agreed upon rather than imposed by the agency. Try to get familiar with the options first.
5. Questions to ask real estate agents
To assist in this process, our 'Questions to Ask Agents' guide can help you select the most suitable method of sale. These have evolved over 14 years and will give you the power!
6. Stay informed about your property's online progress through your agent.
An example of a successful marketing campaign is illustrated by the graph below showing a high number of daily clicks on a property listing, indicating sustained interest over time. Understanding these trends from the get-go is all important information to be aware of.
Example of a successful property marketing campaign
In contrast, a struggling campaign highlights the critical importance of the initial days of online marketing.
8. The impact of day one live on line
The above graph clearly indicates the importance of Day One live online. This is when an automatic email alert has been sent out to potential buyers looking for a particular property type, location and price range on a real estate website. Numbers can also be generated by a Facebook or Instagram promotion or post.
How can we help you?
At no cost at all, we can create a shortlist of genuinely vetted real estate agents tailored to you and your situation, property type and value, using 20-plus indicators across four categories - proven to be the safest way to choose the best real estate agent.
Request a free house appraisal from a vetted real estate agent first - a genuine, no obligation and 100% free service for New Zealand home sellers.
Page updated April 1, 2025 by Trish Willis | Member of Property Institute of NZ (IPAC) & Awarded property Advisor of the Year
