UNIQUE TIPS FOR SELLING YOUR HOME
Follow these unique tips if you want to improve the outcome of your property sale, both in gaining the optimum price and in shortening the time spent on the market.
We have been independently observing the industry and the performance of vetted real estate agents for a decade. Through our analysis and research, we can share insights you won't find anywhere else that will give you a distinct advantage over other home sellers with competing properties in your area and price range so you will get the best possible sale price in the best time frame.
TIP 1: THE QUALITY OF THE MARKETING CAMPAIGN HAS A CLEAR INFLUENCE ON SALE OUTCOME
The following graphs record data from New Zealand real estate websites. They show examples of the daily number of clicks (and views) a property listing got daily. One is doing well, with high visitor numbers sustained (bottom), while the other is struggling but clearly shows the importance of day one of the online marketing campaign.
Example of a struggling marketing campaign
This listing will take longer to sell, if at all and is more likely to sell at a reduced sale price.
Example of a more successful marketing campaign
This listing is likely to sell quickly and attract buyer competition which can aid upward negotiation (rather than downward).
TIP 2: THE IMPORTANCE OF DAY ONE LIVE ONLINE
The top graph clearly indicates the importance of Day One live online. This is when an automatic email alert has been sent out to potential buyers looking for a particular property type, location and price range.
Numbers can also be generated by a Facebook promotion or post.
If you miss important steps in the preparation to sell - for instance home presentation, quality of photographs and marketing material - or crucially, if you don’t choose your real estate agent diligently, you are putting your sale at risk of a steep fall-off in online views. The optimal place to be in is the situation shown in the second graph.
We understand that selling a home is not something people do frequently and therefore virtually impossible for them to get experience in. If you want daily visitor numbers like the second graph, we have many tips to help you - get in touch – it’s a genuine, no obligation and 100% free service for New Zealand home sellers.
TIP 3: YOUR CHOICE OF AGENT IS PARAMOUNT TO THE SUCCESS OF YOUR SALE
The most important decision when selling your home is choosing the best real estate agent. With so many agents out there, this can be hard to do objectively.
However it is the decision on which everything else relies, and ultimately determines the fate of your sale.
Click-bait websites on which real estate agents list and self-promote, computer generated algorithms, a website with no ‘about us’, a mail box flyer, or an unexpected knock on your door are the worst ways to choose a real estate agent to sell what is likely to be your most valuable asset.
Agent Finder NZ was created to independently assess real estate agents and to empower home sellers to lift their expectations of what to expect when selling their property. We want vendors to make fully informed decisions so the financial gain from a house sale can be maximised.
The safest way to choose the best real estate agent is by focusing on a shortlist of genuinely vetted real estate agents tailored to you and your situation, property type and value.
We personally create these shortlists using 20-plus indicators across five categories. We have a decade of vetting real estate agents in New Zealand, so we know the criteria we use to find the best agents works.
Check out our reviews or request a shortlist of real estate agents to compare. Whether you are thinking about selling or have purchased a property and need help to sell your house quickly, we can accommodate any situation and work to your time frame.
TIP 4: UNDERSTAND REAL ESTATE COMMISSION AND FEES
Most real estate companies keep the details of commission and fees pretty close to their chest initially, so it can be hard to find them.
Companies that do show their fees on their websites often have other expenses that are not shown.
We can advise you on how to minimise your real estate fees (including the unforeseen ones), what an individual agent actually gets and what you get in exchange for the commission.
People often ask when commission is paid or if they have to pay commission if the house doesn’t sell. Commission is only paid on the unconditional sale of a property. If your house does not sell, no commission will be charged at all.
To help you get a balanced view of what commission and fees are, we have compiled commission costs for a range of sale prices which you can see here.
TIP 5: SELLING AN AUCKLAND HOME
Are you planning to sell your Auckland property?
When marketing an Auckland property, you should consider the impact of the Auckland Unitary Plan changes in zoning rules on the potential sale value of your home. If your home has been rezoned with development potential, you could get a higher sale price due to interest from property developers so the marketing campaign could take them into account.
With their deeper pockets and motivation to develop the land for financial gain (their return on the land after development will be higher than it would be if kept as a family home) they will usually put in higher bids.
It's a personal decision on the seller's part whether they want to go this route, but can be worth looking into, with a dual marketing campaign directed at both home buyers and property investors. If you would like further information, get in touch or find out more here.
TIP 6: YOUR DECISIONS WILL AFFECT HOW MUCH YOUR HOUSE SELLS FOR
Contrary to popular belief, getting your top selling price does not start from the point of negotiation but more so with you and your decisions ahead of choosing an agent.
For example, the four most important stages of your real estate process that effect your sale price are:
- The preparation stage – decluttering, staging or styling, repairs and maintenance or getting code of compliance signed off for any projects.
- Signing an agency agreement - Although the real estate agent has got you to the stage of signing this and will be the one conducting your sale, the agency agreement to sell your house is actually with the real estate agency, not the individual agent. You need to be sure you have chosen the best real estate agent for your property, price and location as it's the expertise of the agent that is one of the most important factors in getting an optimum price.
- Signing off on the marketing and advertising plan - it pays to check the agent’s recommendations thoroughly. Pay particular attention to the main photo used, headings and text that describes your property. It all needs to be perfect for Day One live online.
- Negotiation with buyers – the final part of the process that gets the best sale price. You will want to be able to trust your real estate agent's negotiating skills to get you the best possible price.
We can explain about these and more to help you ensure all bases are covered including Questions to Ask Real Estate Agents.
In summary, above all, make sure you get a competent real estate agent. We can provide you with a free short list personally tailored by us for your property type and location. Call us on 0800 789 532 today or fill in the form above right.
Article updated February 2, 2021 | About