How to sell different property types

Whether selling apartments, town houses, homes, tenanted properties, deceased estates, lifestyle blocks or commercial properties, each and every property requires its own specific plan - if you want a prime sale price that is.

Having advised Kiwis about preparing to sell different property types for over 11 years, transacting over $350M worth of property sales annually, most in half the average sale time frames, we are positioned well to help, all at no cost.

We know there is no one size fits all in real estate and recommend you understand the challenges of different property types so you can approach selling your type of property not only for a premium price but in a good time frame.

Find out how much it costs to sell a property in New Zealand.


It is important to understand that different real estate agents have expertise in different property types which has proven it can add thousands, often hundreds of thousands depending on the property type, to the sale outcome.

Conversely, the wrong choice of real estate agent could end up costing you dearly.

For instance a residential property zoned for development is very different in the type of real estate insider knowledge required. Investor buyers will have different agendas, criterion and yield formulas for assessing the feasibility of an investment in such a property. Therefore real estate agents need to have indepth understanding of selling such properties either way - to a residential buyer wanting a home or a developer wanting to invest.

Selling an apartment where unit titles and body corporates come into play is another ball game requiring solid knowledge of the legal structures and often tenancy laws if rented.

Understanding how to get the most money when selling a deceased estate could add thousands to your bank balance, while selling a rental property may or may not come with tenants as occupants and should be handled tactfully.

Lifestyle blocks can sit on the market unless the unique circumstances surrounding them are properly understood - our 11 years of expertise in finding the right real estate agents for people has clearly shown there is a right way and a wrong way to sell a lifestyle property.

If you want to discuss your property type, call 0800 789 532 or send a message.


Some properties can be marketed to international buyers to reach expats, investors and buyers in Singapore and Australia. These properties require specialist international real estate agents with the networks, marketing and other knowledge to reach the right type of buyers in what is a more limited buyer pool.

There are numerous marketing platforms available in New Zealand that are under-utilised in our view. These are designed to target specific audiences relevant to your property type and value, and is something we can advise you about when you get in touch. 

Before you engage a real estate agent, perhaps the first one that pops into your head, or the one that sells the most properties - which contrary to what people might think, is not necessarily the agent that will get you the best price.

You should understand the unique circumstances of your property and do due diligence by asking important questions before settling on a real estate agent. You're entitled to competence.

Request a bespoke shortlist of vetted real estate agents for your property type.

Page updated August 28, 2021 by Trish Willis

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