The sale of your luxury home or lifestyle block will require the expertise of a real estate agent with proven experience in your price range, to conduct the sale effectively for the price you expect. 

Luxury homes are characterised by quality, refinement, and exclusivity. Although the definition may vary by market, one thing luxury properties have in common is the price tag. 

Choosing the right agent will set the foundation for a successful result so it's important to understand what to look for and expect of a luxury real estate agent when selling.

Find out what sets real estate agencies apart.


When preparing to sell a luxury home, it is reassuring to know that your real estate agent has been vetted for you and proven exemplary in this field. For example:

A strategic approach to your property sale from the outset

More often than not, a strategic and project management approach ensures the whole process is effectively managed to a high standard throughout.

It also helps ensure that where appropriate, the real estate agency connects vital information that sells the whole lifestyle your home offers, not just a house/or lifestyle block in isolation. 

A high sense of duty and service to you

Luxury real estate agents have numerous responsibilities over and above the norm and this comes from industry experience and training by the real estate agency.

Examples of a real estate agents expertise and knowledge over and above the norm include:

  • know how to reach international buyer networks through digital advertising and agency databases or connections.
  • be able to handle what will be a multi-million-dollar deal – often via an international phone or video call.
  • be able to navigate a complex property sale process and all the associated digital administration pre and post getting a sale and purchase agreement signed.
  • have a high level of tact, communication and confidence when negotiating with high value buyers and their lawyers or trustees.
  • have a high level of attention to sale and purchase contract details, dates, amounts, clauses, amendments and signatures of all owners.
  • understand how to sell a property being sold or purchased by a trust.
  • have knowledge of current New Zealand immigration policies.
  • understand New Zealand taxation policies relating to capital gains.
  • be able to advise on exchanging money and Stamp Duty.
  • ensure anti-money laundering laws are adhered to.

Multiple offers from competing buyers is the ultimate position to be in.

Contemporary light coloured wood and steel stairwell in a modern white home.YOUR GUIDE TO FINDING A LUXURY REAL ESTATE AGENT

Selling luxury real estate is different from selling any other type of property and sometimes take long. Having confidence your estate agent is imperative. 

We can guide you through the whole real estate process to help ensure you are properly informed about each step until the deal is sealed. 

We can also provide you with a free shortlist of vetted luxury property agents, specific to your property type, value and location. Doing so can make a big difference to your end result - the sale price.

Find out more about how we can helo - all at no cost or call 0800 789 532 to discuss finding a luxury property agent.

Confidence in your property appraisal 

When embarking on your property sale, establishing the sale price range starts with a real estate appraisal by an agent proven competent to do so.

The accuracy of your market appraisal sets the foundation for all your subsequent real estate decisions. That’s why getting 2-3 market appraisals then comparing them can be a valuable process to help you make the right decision about your real estate agent and agency choice.

All property agents are required to use relevant data and combine this with the unique qualities and location of the property which may be residential, a farm or a lifestyle block.

Some luxury homes are so unique in value, type or location and can be difficult to put a price tag on so many are advertised with no price. Buyers in the luxury market are not generally perturbed by no price marketing.

A luxury property agent will liaise with you about this and make a recommendation for which method of sale would best achieve the best price.

For greater assurance, request a shortlist of luxury real estate agents to compare first.

Modern charcoal and timber kitchen setting with green benchseat.

Confidence in your real estate agent

It is important that your luxury real estate agent works closely with you and for you, but also with your potential buyers.

A good real estate agent starts selling your property in subtle ways from the first conversation they have with buyers. Many real estate agents are not suited to this type of property sale.

Luxury home buyers are a much smaller subsection of the real estate market so any qualified potential buyers must be managed with integrity, care and insight to bring the sale over the line with the highest possible price within a good time frame.

Because luxury properties sell for millions of dollars, the room for financial error if the sale is mishandled is far more pronounced than for everyday properties.

The cost of getting it wrong can be life changing but that is something we can help you with by vetting and shortlisting suitable real estate agents for you to compare.

You can have confidence that Agent Finder NZ will:

  • ensure you get the best high-end luxury real estate specialists to compare objectively

  • put you in touch with proactive companies that target qualified buyers in your price range nationally and off-shore

  • help you get the most accurate property valuation to ensure your property goes on the market in the right price bracket

  • advise you about the specific sequence of steps that will get you well positioned before going to market

Get In Touch with Agent Finder NZ today or call free phone 0800 789 532. We offer an express service on request.

Agent Finder NZ Awards:

  • Best Independent Real Estate Advisors 2022 | BUILD 2022 Real Estate & Property Awards
  • Best Property Advice Hub New Zealand 2021 | APAC
  • Most Reputable Property Advice Hub New Zealand for Wise Up NZ 2020 | APAC
  • Best Real Estate Agent Vetting Service 2018 | APAC

Article updated March 22, 2023 by Trish Willis | Member of Property Institute of NZ (IPAC)

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